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Description:Words, symbols, logos, slogans, colors and product designs can serve as trademarks. It is estimated that the average person is exposed to 1,500 trademarks a day. For example, Texas Tech University is a federally registered trademark for, among other things, educational services, clothing and... moreWords, symbols, logos, slogans, colors and product designs can serve as trademarks. It is estimated that the average person is exposed to 1,500 trademarks a day. For example, Texas Tech University is a federally registered trademark for, among other things, educational services, clothing and athletic competitions. A solid trademark is a valuable asset; Texas Tech University is a trademark with considerable value.
A trademark identifies the source of a product. Trademarks distinguish one product from another, such as your favorite fast-food hamburger or preferred bath soap. A service mark identifies the source of a service and distinguishes one service from another. As an example, different credit card services have service marks. Trademarks indicate the origin and the quality of a product or service. If a consumer sees your trademark, the consumer should associate the product or service with your business, and believe she is getting a quality product. A trademark is an important marketing tool because it allows you to distinguish your products and services from those of your competitors.
Selecting a trademark is just the first step in securing trademark rights. After selecting it, you should check that another party is not using a similar trademark and that your trademark would not create a likelihood of confusion with an existing mark. A trademark search can help you determine whether the proposed trademark is already protected by someone else. The search may also allow you to assess the risk that a third party might challenge your rights to the trademark. less
